According to @GoogleDeepMind, the film ANCESTRA, directed by Eliza McNitt and produced in partnership with Darren Aronofsky's Primordial Soup, is debuting at Tribeca 2025 and leverages both traditional filmmaking and DeepMind's Veo generative video AI model. This marks a significant advancement in the integration of generative AI in the entertainment industry, demonstrating practical applications for AI-powered content creation and opening new business opportunities for film studios and creative professionals seeking cutting-edge production workflows (source: @GoogleDeepMind, June 13, 2025).

According to Google DeepMind, their newly unveiled reference-powered video generation AI enables users to upload personal assets and generate videos that align precisely with their creative vision (source: @GoogleDeepMind, Twitter, May 21, 2025). This technology streamlines video creation workflows for marketing, advertising, and content production industries by allowing direct integration of user assets, reducing time and cost for bespoke video content. The system leverages advanced generative AI models to ensure high fidelity and consistency, offering businesses new opportunities to scale personalized video campaigns and accelerate creative processes.